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ZR: While consumers in general do appear to be headed in a more conscious direction, it can often be incredibly difficult to gauge levels of authenticity and the Viruscorona goodbye 2020 hello 2021 shirt and I love this actual contributions that many of these brands purport to be making. There are so many brands that are entirely or partially owned by massive hedge funds or other corporations that spend enormous amounts of money lobbying against the causes and initiatives that those brands typically “stand for.” It’s just important that consumers stay vigilant around what they buy and from whom, and that they do their research as it seeps more and more into the mainstream.

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Merch is also a big driver of the Viruscorona goodbye 2020 hello 2021 shirt and I love this streetwear market. Do you believe that the streetwear market is becoming more conscious? Can Merch Aid provide a model for covetable, limited edition fashion items that are actually helping those who need it most? CS: We’re just starting to explore this intersection. We’ve seen a number of major labels attempting this with varying success rates, like Balenciaga releasing a capsule that supports the World Food Programme (good), and larger fast-fashion brands supporting superficial environmental impact collections, which are regularly critiqued in the media (not so good).